Since the launch of TikTok in 2016, short-form video has taken the internet by storm. With a user base of over 800 million monthly active users, TikTok is one of the most popular social media platforms today. But TikTok is not the only player in the short-form video space. YouTube also has a short-form video platform called YouTube Shorts. YouTube Shorts has been around since September 2020 and has quickly gained popularity.
Short-form video is the Trojan horse of social media. What's driving this growth? For one, short-form video is more engaging than traditional text-based posts. But more importantly, it's easier to produce and consume on the go. That's perfect for today's always-connected, mobile lifestyle.
So what does this mean for traditional social media platforms like Facebook and Instagram? They need to start incorporating short-form video into their offerings or risk being left behind.
" Short-form video is the Trojan horse of social media.
What Does This Mean For You?
No one can deny that there's been a dramatic shift in the way people consume video content. Where once people would sit down and watch a 20-minute TV show or two-hour movie, now they’re much more likely to watch a short, 3-minute video on their phone.
So what does this shift mean for businesses? Well, first of all, it means that you need to be creating shorter videos if you want to reach your target audience. Gone are the days when you can produce a long-form commercial or brand video and expect people to watch it all the way through. These days, you need to keep your videos short, sweet, and to the point.
What's The Best Way To Get Started?
There’s no doubt that video marketing is one of the most effective ways to reach your target market. But with so many different platforms and formats, it can be tough to know where to start. If you’re an entrepreneur looking to get started with short-form video marketing, here are a few tips to get you started on the right foot.
First, consider what kind of videos you want to make. Do you want to create educational content, show off your product in action, or give customers a behind-the-scenes look at your business? Once you know what kind of videos you want to make, it’ll be easier to decide which platform is right for you.
In Conclusion
In conclusion, the best way to get started with short-form video marketing is to start small and test the waters. See what works for your business and what doesn't. There's no need to go all out from the get-go. Start small, learn as you go, and grow your video marketing presence over time.
You can also experiment with different formats and styles to find what works best for your business.
