01
Instructional Systems Design
Needs analysis, learning objectives, courseware, assessment.
SDVOSB training and development grounded in learning science.
A smarter way
to train the force.
SDVOSB-certified curriculum, instructional systems, and human performance programs grounded in 500 peer-reviewed studies.
Trusted credentials for federal procurement
- SDVOSBSBA certified
- GSA MASpending
- SAM.govactive
- CAGE 9W8Z1DoD registered
- UEI K96UUZWW77Y4
- NAICS 611430+10 more
The Method
Training that holds up to measurement.
Our instructional design is built on a review of 500 studies across cognitive science, adult learning, and human performance. The result is a repeatable methodology that sharpens retention, shortens time to competence, and holds up under program evaluation.
01
Grounded in research.
Every design decision traces back to peer-reviewed science.
02
Built for retention.
Structured around how the brain actually encodes and retrieves content.
03
Tied to outcomes.
Every module maps to a capability we can measure.
04
Ready for delivery.
Instructor-led, computer-based, or immersive. The method travels.
Core Capabilities
Six lines that cover the full learning system.
02
Curriculum Engineering
Modular curriculum for instructor-led, computer-based, and immersive delivery.
03
Human Performance Technology
Performance gap analysis, intervention design, measurement.
04
Learning Management Systems
LMS architecture, SCORM and xAPI, Section 508 accessible content.
05
Research & Evaluation
Applied learning science, training effectiveness, program evaluation.
06
Virtual Training & Distance Learning
Interactive, scalable, accessible delivery.
Capability Surface
Everything you need to train at scale.
Instructional Systems Design
Learning objectives traced to measurable outcomes.
Needs analysis, task decomposition, and assessment design grounded in adult learning science. Every module ties to a capability we can measure before, during, and after.
- ADDIE
- Bloom's
- Kirkpatrick
- Section 508
Services
Three engagements that cover most needs.
Choose the shape of support that matches your program phase.
Service 01
Curriculum & Instructional Design
Curriculum that moves behavior, not just completion rates.
We design learning objectives, instructional sequences, and assessments grounded in adult learning science. People leave with capabilities they can apply on day one.
- needs analysis
- ISD
- assessment
- accreditation
Service 02
PopularLearning Systems & Distance Learning
Scalable delivery that reaches every seat, every site, every shift.
From LMS architecture to SCORM and xAPI compliant modules, we engineer digital infrastructure that trains consistently at scale across sites, shifts, and classifications.
- LMS
- SCORM/xAPI
- Section 508
- virtual
Service 03
Human Performance & Research
Evidence that training is working, before, during, and after.
Programs built around measurement: baselines, evaluation instruments, and reporting frameworks that give leadership the outcomes data they need to defend and expand the investment.
- evaluation
- research
- HPT
- reporting
0
Peer-reviewed studies powering our learning methodology
500 or more peer-reviewed studies.0
NAICS codes registered for federal procurement
11 NAICS codes registered.SDVOSB
Certified by the Small Business Administration
security & Compliance
Built for federal acquisition from day one.
Federal training programs answer to more than a learning-outcome rubric. They answer to accessibility law, data-handling policy, and acquisition compliance. Our posture across these four dimensions is structured for agency review.
01
Section 508 accessibility
Curriculum, LMS content, and training materials delivered in Section 508-compliant formats. WCAG AAA targets for text contrast, full keyboard navigation, screen-reader parity, and respectful motion defaults.
02
Data handling and privacy
Learner data handled under least-privilege principles. No PII in training artifacts unless explicitly required. Retention and destruction aligned to agency policy. FedRAMP-authorized providers prioritized for any cloud-delivered components.
03
Acquisition readiness
SAM.gov registered. SDVOSB certification verified by the Small Business Administration. CAGE 9W8Z1 and UEI K96UUZWW77Y4 on file. Capability statement available on request.
04
Background and clearances
Personnel background investigations supported on a per-engagement basis. Cleared-personnel teaming available through partner primes. FOCI mitigation plans developed as contracts require.
our Team
Backed by science. Built for mission-critical training.
Market Theory brings together decades of operational leadership, PhD-level expertise in professional development, and a proprietary learning methodology built on 500 peer-reviewed studies. Our team translates deep knowledge into programs that build people — for the agencies, integrators, and operators who can't afford training that doesn't change behavior.
As an SBA-certified Service-Disabled Veteran-Owned Small Business headquartered in Winter Park, Florida, we sit inside one of the densest concentrations of simulation, training, and education organizations in the country.
Operational discipline
Military-trained leadership grounds every program in mission-aligned execution.
Academic rigor
PhD-level instructional science, 500+ studies, and evaluated outcomes.
Florida training ecosystem
Winter Park HQ inside the nation's densest sim/training/education cluster.
why Agencies Partner With Us
Three things that set the work apart.
01
Science-backed methodology.
A proprietary learning framework built on 500 peer-reviewed studies in cognitive science and adult learning.
500
peer-reviewed studies
02
SDVOSB Certified.
SBA-certified, set-aside eligible, and built to meet federal and enterprise acquisition requirements from day one.
03
End-to-end delivery.
Concept through launch, including subcontractor management, with over fifteen years of professional development experience.
15+
years of experience
Trust & Posture
Built to match federal security expectations.
Market Theory operates with the security posture and compliance awareness required for federal training engagements. Nothing inflated; everything defensible.
01
Section 508 & WCAG 2.1 AA
Courseware built to federal accessibility standards so every learner can access materials, regardless of ability.
02
SDVOSB · SAM.gov registered
SBA-certified Service-Disabled Veteran-Owned Small Business. Registered in SAM.gov. CAGE 9W8Z1 · UEI K96UUZWW77Y4.
03
NDA-first engagements
Client materials held under non-disclosure agreement. Access limited to personnel assigned to your engagement. Materials returned or destroyed on close-out per your requirements.
04
Subcontractor vetting
Adjunct instructors and subcontractors screened against engagement-specific background and security requirements before read-in.
past Performance
Commercial and professional services engagements.
COMMERCIAL
Digital Marketer LLC
Certification training design and live coaching program delivery.
What we delivered
- Multi-cohort certification programs from concept through launch
- Live coaching program infrastructure
COMMERCIAL
ClickBank
Customer onboarding instructional design and training content development.
What we delivered
- Onboarding curriculum architecture
- Training content that reduced ramp time
Market Theory brought innovative, out-of-the-box ideas and provided an amazing experience. They helped build a powerful course and truly cared about the outcome.
Dr. Chris Zaino
Holistic Health Expert
contract Vehicles
Built to team.
As an SBA-certified Service-Disabled Veteran-Owned Small Business, Market Theory is structured to team with primes and systems integrators on federal training programs. We bring instructional design, curriculum engineering, and human performance expertise, plus SDVOSB set-aside eligibility that expands the contract vehicles a team can pursue together.
Primary NAICS
611430
Professional and Management Development Training. The money code for federal training and curriculum work.
- Set-aside eligibility
- SDVOSB prime or subcontractor on applicable vehicles.
- Teaming posture
- Open to GWAC, IDIQ, and single-award teaming arrangements.
- Registration
- SAM.gov · CAGE 9W8Z1 · UEI K96UUZWW77Y4
- Secondary NAICS
- 611420 · 611710 · 541611 · 541618 · 541690 · 541720
Request a teaming discussion.
Send the opportunity, the vehicle, and the role you have in mind. We will come back with a teaming position.
Questions
All you need to know about Market Theory.
Still cannot find what you are looking for?
Contact Market Theory- Yes. Market Theory is a Service-Disabled Veteran-Owned Small Business certified by the SBA. Our CAGE code is 9W8Z1 and our UEI is K96UUZWW77Y4 — both active in SAM.gov.
Start here
Tell us what you need to change.
Send us the capability gap, the timeline, and the outcome you need to prove. We will come back with an approach.
Booking is setting up. Email mgmt@markettheory.us to schedule