01
Section 508 accessibility
Curriculum, LMS content, and training materials delivered in Section 508-compliant formats. WCAG AAA targets for text contrast, full keyboard navigation, screen-reader parity, and respectful motion defaults.
Training built on the scienceof how people actually learn.
Curriculum engineering and instructional systems for federal training pipelines, enterprise upskilling programs, and world-class experts bringing flagship courses online — grounded in 500+ peer-reviewed studies.
Curriculum built on 500 studies.Measured in real outcomes.
Market Theory engineers training for federal pipelines, enterprise upskilling, and world-class experts launching flagship programs — so your learners retain, apply, and perform.
500+
peer-reviewed
Studies informing every curriculum we engineer
96%
Sessions
Average program completion rate across cohorts
25,000+
Summit learners
Experts trained via the Sessions Summit
Built for your mission.Engineered for your metrics.
Three segments, one curriculum engineering firm. Choose the surface that matches how you procure, evaluate, and deploy training.
Federal training pipelines, engineered for audit.
SDVOSB prime and subcontractor teaming across 11 NAICS codes. Section 508 compliant courseware, SCORM/xAPI delivery, and evaluation frameworks built to survive review from program office to inspector general.
NAICS registered
11
Codes active in SAM.gov for curriculum + training procurement
The Method
Training that holds up to measurement.
Our instructional design is built on a review of 500 studies across cognitive science, adult learning, and human performance. The result is a repeatable methodology that sharpens retention, shortens time to competence, and holds up under program evaluation.
01
Grounded in research.
Every design decision traces back to peer-reviewed science.
02
Built for retention.
Structured around how the brain actually encodes and retrieves content.
03
Tied to outcomes.
Every module maps to a capability we can measure.
04
Ready for delivery.
Instructor-led, computer-based, or immersive. The method travels.
security & Compliance
Built for federal acquisition from day one.
Federal training programs answer to more than a learning-outcome rubric. They answer to accessibility law, data-handling policy, and acquisition compliance. Our posture across these four dimensions is structured for agency review.
02
Data handling and privacy
Learner data handled under least-privilege principles. No PII in training artifacts unless explicitly required. Retention and destruction aligned to agency policy. FedRAMP-authorized providers prioritized for any cloud-delivered components.
03
Acquisition readiness
SAM.gov registered. SDVOSB certification verified by the Small Business Administration. CAGE and UEI on file (full codes in the hero credentials line). Capability statement available on request.
04
Background and clearances
Personnel background investigations supported on a per-engagement basis. Cleared-personnel teaming available through partner primes. FOCI mitigation plans developed as contracts require.
our Team
Backed by science. Built for mission-critical training.
Market Theory brings together decades of operational leadership, PhD-level expertise in professional development, and a proprietary learning methodology built on 500 peer-reviewed studies. Our team translates deep knowledge into programs that build people — for the agencies, integrators, and operators who can't afford training that doesn't change behavior.
As an SBA-certified Service-Disabled Veteran-Owned Small Business headquartered in Winter Park, Florida, we sit inside one of the densest concentrations of simulation, training, and education organizations in the country.
Operational discipline
Military-trained leadership grounds every program in mission-aligned execution.
Academic rigor
PhD-level instructional science, 500+ studies, and evaluated outcomes.
Florida training ecosystem
Winter Park HQ inside the nation's densest sim/training/education cluster.
Customer Success
Real Impact.Measurable Results.
Market Theory partners with experts, organizations, and federal teams who need training to hold up under measurement.
Case Studies
“Market Theory brought innovative, out-of-the-box ideas and provided an amazing experience. They helped build a powerful course and truly cared about the outcome.”
Dr. Chris Zaino
Holistic Health Expert, Former Mr. Universe
Sessions
25,000+
Experts trained through the Sessions Summit
Digital Marketer LLC
Flagship
Course engineering + commercial partnership
Start the conversation
Let's engineer the trainingyour team actually needs.
Whether you're scoping a federal training program, launching enterprise upskilling, or bringing a flagship expert course online — a 30-minute conversation is the fastest way to see if we're a fit.
