In a rapidly digitizing world, your business needs to be able to adapt to new changes quickly in order to stay ahead of the curve. Here's what you need to know about content marketing that will transform your business in 2023:
If you own a business or are learning how to become a content marketer
The next five years in business are going to take many forms, and before you ask, yes! Having great SEO will make your content discoverable on search engines, and you can bet your bottom dollar that content marketing will have a huge role to play in the landscape of how businesses build relationships online.
Here's why:
1. Video content has already become the primary form of content consumed online to the tune of 83% of users
2. Audiences will become more fragmented as people tune into their specific algorithms and digital marketing becomes more invasive.
3. It doesn't matter if it's a product or service, if you want clients, you'll need some kind of funnel.
There will be more content online than ever before, and it will be harder to stand out from the crowd.
4. Great content and collaboration will be key to successful campaigns
5. Content marketing campaigns, email marketing, and paid promotions will become increasingly important, as organic reach continues to decline.
Content marketing isn't going away, it's just getting started.
If you want to stay ahead of the curve, you'll need to start leveraging content to attract your ideal audience. Start preparing this type of content now and you'll be lightyears beyond your competition. Also, I know this should be obvious, but if you've decided that you're creating content, make the good stuff available.
Your future will thank you for it. Finally, invest in organic content strategies, get a good marketing team if you have the resources, and build relationships with other brands.
This Content Marketing Strategy Will Be Critical
Tiktok, Youtube, and Instagram are proving on a daily basis that if you create consistent content you'll be able to grow your business online. The interaction may start with social engagement but if you truly serve people you'll eventually have an opportunity to share your products and services with them.
Your customers are on these websites and apps, so that's where you'll need to show up. You have a real opportunity and to gain awareness simply by understanding where to find your ideal audience, but the big question is, can you cut through all the noise?
The costs of lead acquisition are continually rising rapidly and will continue to become more expensive as larger companies begin to understand the value of leveraging these platforms.
More businesses will use data to drive their content marketing strategy, and by understanding which pieces of content perform well, these businesses can create more effective campaigns that reach a wider audience, and they'll start to gain momentum.
Plus, they're large and they have huge marketing budgets as well. So, they can likely outspend you to gain attention...that's how they win.
" The costs of lead acquisition are continually rising and will continue to become more expensive as larger companies being to understand the value of leveraging these platforms. "
How can you create the type of content that lets you punch above your weight class?
As we move into 2023, it’s important to consider how you can better connect with your ideal audience. There are a few things you can do to gain customers and create a connection that lasts.
First, consider what your audience wants and needs. What are their pain points? What solutions can you offer that will make their lives better? By understanding your audience on a deeper level, you’ll be able to craft messages that resonate with them.
Second, there are some benefits to being smaller than these large companies because you can be much more nimble and agile. You can try things with your content they wouldn't dare, and you can be more personable and real about your life experience with less judgment.
Essentially, you get to experiment with what excites you and what resonates with your audience. Eventually, you'll find a balance between what kind of content is really connecting, what you love sharing, and what kinds of things are truly intriguing to your crowd.
It's not simply about how many followers you get, those kinds of numbers don't give you a real insight into how impactful 1 additional follower can be if they become a customer.
How can you create a marketing plan that ensures that you're creating valuable content?
Creating the right marketing plan Is all about helping your audience solve their problems. Most organizations think in terms of what is going to get the most clicks and drive the most traffic. It's not a terrible thing to consider, but I'd argue it's missing the meat and potatoes of the meal. Instead of being so business focused try being community-focused.
Start asking yourself these kinds of questions, how can I use content to help my audience? How high-quality content so my viewers, readers, or listeners stay engaged? How can I leverage social media marketing to build the right community?
In conclusion
In conclusion, if you want to better connect with your ideal audience, and you're planning to use content marketing in 2023, here is a summary of what you should do:
Keep your messaging clear and concise, no need to complicate things here. If people are feeling your message they'll find out how they can go deeper with you.
Be authentic and transparent, everyone understands you're on social media for some reason, and if you offer a solution to a problem they need support with, don't be afraid to just share it. Create content that is honest to you. You never know what kind of impact you're making on people.
Humanize your brand. No one is looking to speak to a robot online, at least not on social media. People are looking for connection, so show up as the most authentic version of yourself if you want to cut through all the noise online.
Lastly, take the time to truly develop your craft, nothing is worse than earning a ton of attention only for your new-found audience to discover you're a fraud. Save yourself the headache and just do it the right way.
By following these tips, you will be well on your way to building an incredible brand and tons of beautiful friendships along the way.
